Dynamic Influence of Blockchain Technology Cost on Strategic Choice of Agricultural Product Supply Chain

Given the state of technical advancement in modern society, blockchain technology has obvious potential in improving the transparency and efficiency of agricultural product supply chains. However, its high cost greatly influence enterprise strategy choices and adoption. Additionally, the agricultural supply chain faces several challenges, including asymmetric information, difficulties in traceability, complicated circulation links and high cost. This study explores how the deployment cost of blockchain affects the strategic choice of enterprises and to build a basic theoretical analysis framework. Also, the study analyzes the dynamic impact of blockchain technology cost on the strategic choices of agricultural supply chain by studying the case of Carrefour agricultural supply chain. The research concludes that the cost structure of blockchain technology directly drives enterprises to adopt the gradual strategy of "pilot expansion ecology". With the promotion of strategy, enterprises further mitigate the technology cost through large-scale application and ecological synergy, forming a positive cycle of "technology investment strategy upgrade cost optimization larger-scale investment".