An Inquiry into the Evolution of Fintech and Its Influence on the Well-being of Rural Households

People's yearning for a better life is becoming more and more intense as China's growth continues, and everyone's attention is still focused on well-being. This study uses data from the 2017 China General Social Survey (CGSS) to experimentally examine how fintech development affects rural family happiness. It has been discovered that the growth of fintech greatly improves rural households' well-being, with educational attainment and self-health ratings having the most effects. According to heterogeneity analysis, the central Chinese sample has a stronger beneficial effect of fintech on the happiness of rural households. According to mechanism analysis, the growth of fintech mostly improves the happiness of rural families by addressing the emotional issues of rural inhabitants, particularly their sense of isolation. This study offers fresh perspectives on how to raise rural family satisfaction and upgrade Internet infrastructure in rural regions.