THE RELATIONSHIP BETWEEN ENTERPRISE DIGITAL TRANSFORMATION AND ENTERPRISE PERFORMANCE BASED ON THE PERSPECTIVE OF DATA ELEMENTS

With the rapid development of information technology, the construction of digital government has become an important means to promote the modernization of national governance system and governance capacity. At the same time, the digital transformation of enterprises has also become a key way to enhance enterprise competitiveness and achieve sustainable development. Based on the perspective of data elements, this paper discusses the complex relationship between enterprise digital transformation and enterprise performance. The research results show that the digital transformation of enterprises has a significant positive impact on their performance. The digital transformation significantly improves the return on equity of enterprises by optimizing business processes, improving operating efficiency and innovation ability. Among them, digital transformation is particularly critical to the improvement of innovation ability, which is reflected in shortening the product time to market, promoting knowledge sharing and teamwork, and timely capturing market trends and customer needs. In addition, the study also examined the impact of financial leverage ratio, asset size and cash asset ratio on enterprise performance. Based on the research conclusion, this paper puts forward the corresponding policy suggestions, which provides the scientific basis and reference for the implementation of the digital transformation strategy of enterprises, and is of great significance for promoting the high-quality development of China's economy and society.