The Impact of Strategic Orientations on Organizational Innovation at Jordanian Pharmaceutical Companies

The study aimed to identify the impact of strategic orientations on organizational innovation in Jordanian pharmaceutical companies.The study was conducted on a simple random sample of (138) managers in the companies under study.Data was collected through a developed electronic questionnaire, and the (SPSS) program was used to process the data.The study results indicated a high level of relative importance of strategic orientations and organizational innovation in companies.The results also demonstrated a significant impact of strategic orientations on organizational innovation in Jordanian pharmaceutical companies.