Materialism, Personality Traits and Self-Control: A Study on Compulsive Buying Behaviour

This study aims to explore the relationship between materialism, personality traits, self-control and compulsive buying behaviour (CBB). A total of 205 individuals aged 18 to 30 years were surveyed using standardised tools such as the Material Values Scales (MVS), the Big Five Inventory (BFI), the Brief Self-Control Scale (BSCS) and the Compulsive Buying Scale (CBS). This study aimed to study how these variables correlate to compulsive buying behaviour. Descriptive statistics was used to analyse the socio-demographic details of the participants, while inferential statistics like pearson’s correlation and multiple regression were used to analyse the significance of the relationship between the variables. On testing, it was indicated that no significant relationship between the Big Five personality traits and compulsive buying behaviour were found. However, materialism and self-control were found to have a positive and negative correlation with compulsive buying behaviour, respectively. These findings suggest that while the Big Five personality traits may not directly influence compulsive buying behaviour, factors like materialism and self-control do. This study calls for further research to examine additional factors influencing compulsive buying.