A Study on Satisfaction and Challenges Facing By The Tourist In Rural and Hill Areas With Reference To Tamil Nadu

Abstract Tourism in rural and hilly areas offers a distinctive and enriching experience that blends natural beauty, cultural immersion, and a break from the hustle and bustle of the city. These places offer visitors the opportunity to experience nature, enjoy breathtaking views, and gain an intimate understanding of local traditions and customs. Rural and hill tourism are becoming more and more popular as alternatives to crowded city destinations as more travellers seek out more individualised and peaceful travel experiences.The following are the objectives of the study, (i) to present the socio economic profile of the respondents those visiting rural and hill areas, (ii) to study the level of satisfaction and products availability in the rural and hill areas and (iii) to offer suggestions to the rural tourist and shops in rural and hill areas. Tamil Nadu has been selected for this present study, the researcher conducted this present study in rural tourist. Adopted convenient sampling method for data collection, structured questionnaire framed to collect data. The researcher collected 350 samples from the study area out of that 341 questionnaire were taken for analysis, the remaining are incomplete. The researcher adopted two tools for this study, i.e. percentage analysis, which shows the socio economic prolife of the sample respondents and chi square test, which shows the influence of socio economic and level of satisfaction.