Technical Implementation of AI/ML Systems in Modern eCommerce: A Deep Dive

The integration of artificial intelligence in eCommerce platforms has revolutionized online retail, yet comprehensive analysis of its performance impact remains limited. This article quantifies the effectiveness of AI implementations across major eCommerce platforms, revealing that advanced ML algorithms improve recommendation accuracy by 47% while reducing processing latency by 68%. Our analysis demonstrates that deep learning applications achieve 92% accuracy in customer behavior prediction, significantly outperforming traditional analytics methods. Notably, platforms utilizing AI-powered personalization engines report a 32% increase in customer engagement and a 28% rise in conversion rates. These findings provide crucial insights for organizations implementing AI solutions in eCommerce, particularly highlighting the technology's transformative impact on emerging market platforms where mobile commerce now drives 63% of transactions.

Authors

Publication Details

Journal
European Journal of Computer Science and Information Technology
Published
2025-03-15
DOI
https://doi.org/10.37745/ejcsit.2013/vol13n66377
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Technical Implementation of AI/ML Systems in Modern eCommerce: A Deep Dive

Prem Sai Pelluru
European Journal of Computer Science and Information Technology
Big Data and Business Intelligence
article

Technical Implementation of AI/ML Systems in Modern eCommerce: A Deep Dive

Prem Sai Pelluru
article en

Abstract

The integration of artificial intelligence in eCommerce platforms has revolutionized online retail, yet comprehensive analysis of its performance impact remains limited. This article quantifies the effectiveness of AI implementations across major eCommerce platforms, revealing that advanced ML algorithms improve recommendation accuracy by 47% while reducing processing latency by 68%. Our analysis demonstrates that deep learning applications achieve 92% accuracy in customer behavior prediction, significantly outperforming traditional analytics methods. Notably, platforms utilizing AI-powered personalization engines report a 32% increase in customer engagement and a 28% rise in conversion rates. These findings provide crucial insights for organizations implementing AI solutions in eCommerce, particularly highlighting the technology's transformative impact on emerging market platforms where mobile commerce now drives 63% of transactions.

European Journal of Computer Science and Information TechnologyVol. 13(6)
Openalex Percentile: Top 88%
Big Data and Business Intelligence
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