Research on Tourist Satisfaction in Jingdezhen Ceramic Cultural Tourism under the Goals of Constructing the Cultural and Tourism Industry Chain: A Study Using the IPA Analysis Method

Ceramic Cultural Tourism caters to individuals who have a specific interest in ceramics, whether as collectors, enthusiasts, or those seeking a unique and immersive cultural experience. The concept aligns with the broader trend of cultural tourism, where travelers seek authentic and enriching experiences that connect them with the cultural heritage of a particular destination. Jingdezhen, renowned as the "World's Porcelain Capital," offers a unique destination for ceramic tourism, blending historical significance with contemporary creative industries. This study employs the IPA (Importance-Performance Analysis) method to evaluate 20 key factors influencing tourist satisfaction and perceived importance in Jingdezhen's ceramic tourism sector. By analyzing these dimensions, the research provides valuable insights to enhance Jingdezhen's ceramic cultural tourism through three key strategies: optimizing cultural experiences (e.g., AR-enhanced heritage sites, multi-sensory workshops), improving infrastructure (e.g., smart traffic systems, transparent pricing), and strengthening branding (e.g., international art biennales, community co-creation), aiming to elevate Jingdezhen's global appeal while preserving its ceramic legacy and fostering sustainable tourism growth.