Research on the Digital Protection and Development Strategy of Jingdezhen Ceramic Cultural Heritage

Ceramic culture is an important part of traditional Chinese culture. The sparkling and smooth glaze of porcelain, the solemn and graceful shape, the implicit decoration, the atmospheric and steady charm, and the inner beauty of being clever in clumsiness and moving in stillness endow it with unique qualities. It is one of the earliest commodities traded between China and other countries, and has become a bond and bridge of friendship across Eastern and Western cultural exchanges. As a world-renowned porcelain capital, Jingdezhen has a long history of ceramic manufacturing and production, excellent porcelain clay resources, exquisite porcelain making skills, and unique porcelain industry customs. Jingdezhen porcelain is an important cultural symbol for the world to understand China, as well as an important carrier for China to go global and inherit excellent Chinese culture. The ceramic culture that has been passed down for thousands of years has left Jingdezhen with rich material and intangible cultural heritage, and has accumulated typical national cultural characteristics. However, due to the relatively single and systematic traditional methods of protection and development, various traditional ceramic techniques have not been effectively preserved and databases have not been established, resulting in fragmentation problems and hindering the protection and development of Jingdezhen ceramic cultural heritage. It is worth considering and practicing how to combine digital technology, digital media and other digital means to innovate the protection and development of Jingdezhen ceramic cultural heritage under the background of "digital economy".