Implementation of Association Rule on Agricultural Commodity Exports in Indonesia Using Apriori Algorithm

Exports of agricultural commodities in Indonesia have the smallest contribution to state revenues and the movement of export values ​​in the last decade has not shown a significant increase compared to other export sectors. This shows that there are weaknesses in the export of agricultural commodities so that an analysis is needed to optimize export results to other countries. These weaknesses can be seen in terms of quality, price, infrastructure and technology. This study uses association rule analysis with the apriori algorithm with the aim of finding out what agricultural commodities are exported simultaneously and the resulting association rules. The apriori algorithm is an algorithm used to find association rules between items in a database by considering two main parameters, namely Support and Confidence. The data used is agricultural commodity export data obtained from the publication of the Central Statistics Agency in Indonesia in 2023. Based on the analysis carried out, there are 32 association rules generated with a minimum Support of 25% and a minimum Confidence of 80%. Then after the Lift Ratio test was carried out, all the rules generated met the Lift Ratio test with a value of more than 1. The association rules produced must have at least 2 to 4 agricultural export commodities in each rule. By knowing the association rules for agricultural commodity exports, it is hoped that export distribution in the agricultural sector can be further optimized for trading abroad so that it can cover existing weaknesses.