DIGITAL TWIN-ENABLED CULTURAL TRANSLATION AND TOURISM SYNERGY A CROSS-CULTURAL COMMUNICATION STUDY OF THE ZHEDONG TANG POETRY ROAD BASED ON THE STEAM MODEL

In the context of deepening globalization and digitalization, the international dissemination of cultural heritage faces dual challenges of cultural discount and contextual contradictions. Focusing on the Zhedong Tang Poetry Road, this study proposes a theoretical framework of "digital twin-enabled cultural gene translation" to explore pathways for enhancing cross-cultural communication efficacy through immersive narratives and cultural-tourism synergy mechanisms. Using a mixed-methods approach (digital ethnography, computational text analysis, and controlled experiments), the findings reveal: (1) Digital twin technology enables cross-contextual lossless translation of Tang poetry imagery through virtual-physical symbiosis, with a core pathway of "image extraction, semiotic deconstruction, and contextual reconstruction"; (2) Immersive narratives significantly enhance international audiences' cultural identity via emotional resonance (37% increase in θ-wave activation intensity) and induce behavioral transformation (22% rise in revisit rates); (3) The "STEAM model" (Storytelling-Technology-Emotion-Action-Monetization) serves as a nexus for synergistic value creation between cultural dissemination and local economies. This study provides theoretical innovation and practical paradigms for cultural heritage communication in the digital humanities era, while offering neuroaesthetic evidence for the "cultural premium" effect mediated by technology.