Developing the occupational skills qualifications framework for floral designer education and training in the floristry industry

Retail florists, integral to the floristry industry, are experiencing workforce challenges due to an aging population and a shortage of well-trained entrants. New talent recruitment and retention are critical to the sustainability and prosperity of the profession and its associated industries. Occupational skill standards assist in identifying competencies for success in the profession. This research established skills profiles of floral designers in the U.S. by examining occupational skills standards from the United Kingdom (U.K.), Finland, India, and Singapore. The framework outlines competencies needed for progression from entry-level to master-level designers, detailing roles, tasks, knowledge, and abilities to address challenges, and autonomy of work at each level. Ten competency categories were identified across all levels. This framework can serve as a foundation for career development strategies, elevating professionalism and boosting workforce competitiveness. Through adoption, along with other recommended strategies to address labor shortage issues, the floristry industry can enhance its ability to attract, train, and retain skilled designers, ensuring long-term growth and sustainability.