ANALYZING SERVICEGAPS IN MEDICAL VALUE TRAVEL: A CASE STUDY OF MUTI-SPECIALITY HOSPTIAL, COIMBATORE

This study investigates the service gaps in the Medical Value Travel (MVT) sector at multi-32speciality in Coimbatore, India. The research identifies critical challenges affecting international patients, including communication delays, logistical issues, cultural differences, financial complexities, and inadequate post-treatment care. The study employs a conceptual and descriptive design, utilizing qualitative analysis and hospital data from 120 international patients. The findings highlight the need for targeted interventions to enhance the international patient experience and improve the efficiency of MVT services. Keywords: Medical Value Travel, service gaps, patient experience, healthcare services, India, Hospital.