Indonesian Public Diplomacy Towards UNESCO In Realizing The Emerald Karst Of Equator Raja Ampat As A UNESCO Global Geopark

ABSTRACT The development of the Raja Ampat geopark is supported by 3 main elements, namely geological diversity, biodiversity and cultural diversity. UNESCO Global Geoparks act as an intermediary through which sites and landscapes of international geological importance are managed according to a comprehensive protection concept. Indonesian diplomacy can ensure UNESCO's full support to preserve and also promote Indonesian heritage. This research tries to explain how Indonesia's public diplomacy towards UNESCO is in efforts to achieve the Raja Ampat Geopark as a UNESCO Global Geopark. This research method is the theory of public diplomacy by Mark Leonard Nation Branding by Simon Anholt. Based on research results, Indonesian public diplomacy is an important factor in realizing Raja Ampat as a UNESCO Global Geopark, environmental factors and the unique geology of Raja Ampat are the main considerations to support Indonesian public diplomacy towards UNESCO, labeling Raja Ampat as a UNESCO Global Geopark is proven to be able to increase Indonesian branding which will opens up opportunities for collaboration in several sectors. Keywords: Geopark, Raja Ampat, UNESCO Global Geopark, Public Diplomacy