The Role of Stakeholders in Developing Alamendah Tourism Village

Alamendah Tourism Village has several interesting natural and cultural attractions. This tourist village received recognition by being included in the top 50 ADWI in 2021. The development of this tourism village involves various stakeholder roles. This research aims to analyze each stakeholder's roles, influences, and interests, the pattern of relationships formed, and the main actors that can support the optimization of tourism development. The research method used was a literature study and content analysis of data sources and related articles to determine the stakeholders involved in the development of Alamendah Tourism Village. Furthermore, the data was analyzed using an influence and interest matrix and social network analysis. The results of the analysis show an excellent penta-helix collaboration in the development of Alamendah Tourism Village, although there is no specific partnership with the media and uneven distribution of relationship patterns between each stakeholder. This research recommends formulating anticipatory and adaptive steps in responding to the changing dynamics of tourism trends by increasing the role of the media. Furthermore, enhancing institutional capacity, increasing the use of digital technology, empowering community and training innovation and education, improving infrastructure, and integrating marketing strategies will be the best way to improve Alamendah Tourism Village.