Study on Constructing the Optimization of Omni-Channel Marketing Resource Allocation Based on Dynamic Planning Algorithm in the Era of Digital Transformation

Reasonable allocation of enterprise marketing resources can ensure that different target markets can be taken into account, but also to ensure that the newly developed markets can be cultivated, so as to maximize the economic benefits of limited resources.The article first combines the principles of marketing resource allocation, constructs a dynamic planning model of marketing resource allocation, and proposes a hybrid genetic algorithm improved by simulated annealing algorithm to solve the marketing resource allocation model.The effectiveness and superiority of the algorithm is tested through simulation and comparison experiments.And take an electrical appliance company as an example, based on the marketing resource allocation model to find the optimal program of the model, to explore the production and sales decision-making that is beneficial to the company.The results can be obtained, with the marketing resource allocation model set in the marketing department of the profit ratio from 10% to 25%, the total profit of the product is increasing, only the pursuit of product sales profit is maximized when the total profit can be obtained is about 17,956,500 yuan.