Research on strategic research of red tourism culture platform construction and brand development based on big data

The red spirit is an important part of the Chinese culture that needs to be inherited and developed, but it may also face the problem of insufficient attraction to the general masses.This study is based on big data model, visualization model and risk model, geographical location, historical culture, policy support, population and red culture platform for independence of variables, risk degree and popularity, the actual number of visitors for the red tourism culture platform construction and brand development, at the same time with the visual model of the dynamic red tourism experience application, dynamic real-time monitoring attractions red platform and brand construction, realize the red tourism culture platform construction and brand development strategy research dynamic visualization development and provide effective decisions.In the model design, the measures taken by the experimental group have a significant effect on improving the visibility of scenic spots, and the risk degree is significantly lower than that of the control group, which indicates that the experimental group is significantly better than the control group in reducing the risk degree, improving the visibility of scenic spots and increasing the actual number of tourists.This further shows that the joint use of big data analysis model and risk assessment model has effectively promoted the construction of red tourism culture platform and brand development.At the same time, compared with the people of different age groups, the satisfaction of red scenic spots soared, reaching more than 98%.Therefore, this model plays a key role in the strategic decision-making of red tourism culture platform construction and brand development, and also provides new ideas and methods for the inheritance and protection of red culture.