From Canvas to Screen: The Impact of Digital Literacy and New Media on Indigenous Women Artisans of Eastern India

The present study explores digital literacy, new media and its transformative impact on the lives of indigenous women artisans, by providing them with a platform to showcase their creations, empowering them both financially and socially, and enabling them to raise their concerns, challenge traditional norms, and redefine their identities.The research utilizes data from both primary and secondary sources.The Primary data is collected through a field study among the indigenous women artisans from Purulia district of West Bengal.The secondary data is drawn from various scientific research papers, government reports, newspaper articles and magazine features.The study reveals a significant impact of digital literacy and new media on the indigenous women artisans, in terms of access to new markets, increased visibility of their creation in digital spaces, economic independence and social recognition.