A Study On Perception Of Youth Towards Life Insurance

Life insurance is a crucial financial tool that provides security and stability, yet its adoption among young individuals remains relatively low.This study aims to explore the perception of youth towards life insurance, identifying key factors that influence their awareness, attitudes, and decision-making processes.Through a mixed-methods approach, including surveys and interviews, data was collected from individuals aged 18-35 to assess their knowledge, trust levels, and motivation regarding life insurance policies.The findings reveal that while many young individuals recognize the importance of financial planning, misconceptions, affordability concerns, and a lack of immediate benefits hinder their willingness to invest in life insurance.Additionally, the role of digital platforms, peer influence, and financial literacy significantly impact their perceptions.The study suggests that targeted awareness campaigns, simplified policy structures, and enhanced digital engagement strategies can improve life insurance penetration among the youth.These insights are valuable for insurance providers and policymakers aiming to bridge the gap between awareness and action in the younger demographic.