Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic

The lack of efficiency and effectiveness of farmers in producing and selling agricultural products due to the impact of Covid-19, by using information technology these problems can be reduced. One product of the rapid development of information technology is E-commerce. In this modern world, e-commerce (Electronic Commerce) has had a major influence on the growth of the social and economic order of society. The aim of this program is that the people of Kampung Padang Serai Bengkulu can find what they need and need in managing their agricultural land by using information and communication technology that they understand from program socialization.

Authors

Publication Details

Journal
ABDIMAS Jurnal Pengabdian Masyarakat
Published
2025-04-20
DOI
https://doi.org/10.35568/abdimas.v6i2.3221
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic

Sri Adji Prabawa, Febzi Fiona, Willy Abdillah, Effed Darta Hadi
ABDIMAS Jurnal Pengabdian Masyarakat
SMEs Development and Digital Marketing
article

Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic

Sri Adji Prabawa, Febzi Fiona, Willy Abdillah, Effed Darta Hadi
article en

Abstract

The lack of efficiency and effectiveness of farmers in producing and selling agricultural products due to the impact of Covid-19, by using information technology these problems can be reduced. One product of the rapid development of information technology is E-commerce. In this modern world, e-commerce (Electronic Commerce) has had a major influence on the growth of the social and economic order of society. The aim of this program is that the people of Kampung Padang Serai Bengkulu can find what they need and need in managing their agricultural land by using information and communication technology that they understand from program socialization.

ABDIMAS Jurnal Pengabdian MasyarakatVol. 6(2)
Openalex Percentile: Top 87%
SMEs Development and Digital Marketing
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