Constructing a Corporate Demand Model for Brand Design of Financial Central Enterprises Based on the Grounded Theory

This study aims to construct a corporate demand model of brand design for financial central enterprises based on grounded theory, providing a systematic theoretical framework to help financial central enterprises effectively meet their brand design needs.The method of grounded theory is used to extract relevant information from public information and in-depth interviews, and to demonstrate the rationality of the corporate demand model by combining quantitative research.Through an indepth analysis of the subsystems of demand motivation generation, demand factor analysis and demand design realisation, a feasible theoretical framework is provided for financial central enterprises to achieve effective satisfaction of brand design corporate demands.The problem of accurately grasping requirements in the practice of brand design for financial central enterprises is solved.Useful reference and support are provided for the brand design of financial central enterprises.The innovative practice of brand design is promoted for financial central enterprises.