The Features of Regulation of Innovative Development of the Agrarian Sector of the Economy of Ukraine

The aim of the article is to study the theoretical foundations of regulation of innovative development of the agrarian sector of the economy of Ukraine, analyzing its current state and existing problems, developing practical recommendations for improving the efficiency of mechanisms for ensuring the competitiveness of the agrarian sector of Ukraine in the context of European integration and global challenges. A range of mechanisms for regulating the innovative development of the agrarian sector of the economy of Ukraine has been identified, including: support for small and medium-sized enterprises; creation of electronic platforms for trade and the use of public digital marketing mechanisms; development of biotechnology and production of biological products for the protection of plants and animals; improvement of the system of quality and safety management of products through the introduction of international standards; creation of quality control systems at all stages of production; development of infrastructure through the modernization of transport infrastructure, grain terminals, and other infrastructure facilities; development of modern logistics centers; creation of a favorable investment climate that will promote the attraction of investments in the agrarian sector of the economy; development of public-private partnerships that will facilitate the attraction of public and private investments in the implementation of infrastructure projects and other programs for the development of the agrarian sector, increasing the volume of financing and accelerating their implementation, thereby ensuring the competitiveness of Ukraine’s agrarian sector. It is emphasized that the use of artificial intelligence in the agrarian sphere can help resolve many issues faced by the industry and open new opportunities for development, as the application of modern technologies allows for the optimization of production processes, reduction of costs, and enhancement of efficiency of economic management. It is argued that the Internet and other telecommunications means facilitate the introduction of digital marketing, as it encompasses a wide range of technologies and tools that can be applied at various stages of activity – from seeking investors to developing electronic trade in agricultural products, extending sales markets and reducing marketing costs. The prerequisites for creating a favorable investment climate in the agrarian sector of Ukraine’s economy have been identified. Measures for the implementation of government programs aimed at forming a favorable investment climate and directed towards the development of the logistics infrastructure of Ukrainian agrarian sector have been proposed.