Green Hotel Operation Effects on Community Based Tourism: A Case Study in Krabi Province, Thailand

The purpose of this paper is to determine the effects derived from Thailand's green hotel collaboration with community-based tourism (CBT).The Krabi Goes Green initiative aims to transform Krabi into a green city, with a central focus on encouraging hotels to become certified under the Green Hotel Standard (GHS).The qualitative approach was employed in the study; purposive sampling was used to select the sample while focusing on five hotels that certified the GHS, while the ten leaders of five CBT were selected to interview.The key informants were chosen based on their knowledge, experiences, and job responsibilities related to GHS operations.Hotels that adhere to GHS have a positive effect on CBT, fostering the development of jobs, income, and an improved quality of life for communities.Local residents, as key stakeholders, must understand sustainable tourism principles to ensure the success of these initiatives.The collaboration between green hotels and CBT fosters the integration of sustainable practices and supports Krabi's goal of becoming a green city through the development of sustainable tourism.