The Ritual of Serentaun (Putting New Paddy into the Sacred Rice Barn) as an Ethnotourism Attraction in Kasepuhan Gelar Alam, Sukabumi Regency, Indonesia

Kasepuhan Gelar Alam, with all its uniqueness, has a great tourism attraction. The government plans to develop infrastructure in this place, but the indigenous people only accept tourism development that does not damage customs. This study examines the Serentaun ritual in Kasepuhan Gelar Alam, Indonesia, highlighting its potential as an ethnotourism attraction. Using an ethnographic approach, the research involved traditional leaders, residents, and tourists through field observations and interviews during January-August 2023. Findings reveal that the ritual embodies both sacred and adaptive elements, offering tourists meaningful cultural engagement while respecting indigenous customs. The study suggests that ethnotourism, guided by indigenous perspectives, can enhance local welfare without compromising tradition.