LOGISTICS TRANSFORMATION IN INDONESIA FOR THE E-COMMERCE MARKETINDUSTRY

Logistics in e-commerce is essential for efficient product delivery. Still, it faces challenges such as high shipping costs, inconsistent human resource performance, lack of transparency, and the need for improved efficiency. This thesis explores these challenges and strategies to enhance ecommerce supply chain efficiency. The study examines factors affecting e-commerce logistics performance, including shipping costs, service quality, and technological advancements, by reviewing relevant literature. Using case studies, surveys, and qualitative analysis, the research identifies effective strategies for improving logistics efficiency. Key findings highlight the benefits of focusing on the final delivery stage, adopting Forward Fulfilment, choosing appropriate thirdparty logistics (3PL) providers, and fostering industry collaboration. Specifically, Forward Fulfilment optimizes human resources by 20%, improves warehouse cost efficiency by 78%, and reduces shipping costs by 65% to Surabaya and 80% to Medan. These insights offer practical guidance for e-commerce companies and logistics providers to enhance performance and thrive in a competitive market.