The Role of Social Media and Online Platforms in Growing Home Baking Business

The rise of social media and online platforms has revolutionized the way small businesses, particularly home-based ventures, operate and grow. This project explores the role of social media and online platforms in the growth of home baking businesses. It examines how platforms like Instagram, Facebook, WhatsApp, and TikTok, as well as e-commerce tools, enable home bakers to market their products, engage with customers, and scale their operations. This study is to identify the digitalization that has facilitated home bakers in growing their business. Secondly to lean the To learn about the difficulties home bakers encounter when utilizing social media. The study employs an analytical approach, combining questionnaires, surveys, and interviews with home bakers and customers. Case studies, surveys, and questionnaires with customers and home bakers are all part of the study's analytical methodology. According to research, social media is an essential tool for increasing sales conversion, customer interaction, and brand visibility. But there are drawbacks as well, like algorithm modifications, rivalry, and consistency issues. The project ends with suggestions on how home bakers might use digital tools and maximize their internet visibility for long-term success.