A Conceptual Model of Factors Influencing Destination Choice among Chinese Tourists Visiting New Zealand

This conceptual paper aims to identify and explain the critical factors influencing Chinese tourists' behavioral intention model when choosing New Zealand as a travel destination.The study primarily focuses on understanding tourists' motivations for selecting New Zealand and their decision-making processes in choosing travel destinations.Through this conceptual model, a comprehensive understanding of Chinese tourists' travel motivations and the key factors influencing their choice of New Zealand as a travel destination was obtained.The proposed underpinning theories, research gaps, proposed hypotheses and conceptual model provide valuable insights into the motivations and behaviors of Chinese tourists choosing New Zealand as a travel destination.