Fundamentals of Quantitative, Qualitative and Integrated Content Analysis Methodology, Examining Approaches, Strengths, Weaknesses and the Role of Each in the Process of Preparing Educational Content

Background and Aim: The process of content analysis is the process of converting quality into quantity and then converting this quantity into quality. This method is often used in integrated research and research process and is used in various fields of educational and social sciences, including curriculum and educational planning, sociology, psychology, and educational technology. Methods: In this research, a descriptive and library method was used, and all related these articles were purposefully selected and analyzed. This article is a review type. And also the research method based on grounded theory is used. Results: What is stated in this article first defines content analysis, then examines open content analysis versus hidden content analysis, as well as uses, stages, approaches, and finally attempts to express the nature of content analysis from a quantitative and qualitative point of view, and then to The two logics of induction and analogy and comparison were discussed and they were carried out in the three steps of preparing for organizing and reporting. Conclusion: Since the method of content analysis has different branches, the border of their differences and similarities is not completely clear. For this reason, as well as the existence of different approaches, this research has been carried out, because by introducing, analysis and summarization of content analysis methods help researchers to write and find their methodological point of view, therefore, it has more of an operational aspect than a theoretical aspect, because it can be a precursor to the use and implementation of other methods such as the foundational data theory method.