Navigating Wellbeing: Business War Volunteer Tourism and the <scp>DREAMA</scp> Framework

ABSTRACT Amidst the grand challenges, geopolitical tensions, and resultant uncertainties of today's environment, a new category of tourism has emerged called business war volunteer tourism. This research note conceptualizes how the application of our discipline's most recent and psychologically comprehensive wellbeing framework, DREAMA, provides a mechanism through which we can begin to explore and understand business war volunteer tourists' lived experiences. In doing so, this research note contributes to the extant literature through a nuanced conceptual examination of psychological wellbeing within the business war volunteer tourism context, encouraging discussion about how environments affected by war provide opportunities to strengthen tourist wellbeing.