Knowledge, Attitude, and Purchase Intention Toward Green Products among Consumers in Selangor, Malaysia

Rapid population growth has led to the over-consumption of environmental resources, thus, resulting in several environmental problems.There are ways to reduce harm to the environment, which includes engaging in environmentally friendly consumption.Therefore, this study aims to i) determine the level of knowledge and attitude of consumers towards environmentally friendly products, and ii) determine the relationship between knowledge, attitude, and purchase intention of consumers in Selangor, Malaysia, towards green products.A five-point Likert scale questionnaire was used to collect data from 321 respondents using the convenience sampling technique.The descriptive statistics showed that consumers have a high level of knowledge and attitude toward green products.The results of Spearman correlation analysis showed a significant positive relationship between knowledge, attitude, and purchase intention towards green products among consumers in Selangor.The findings of this study can support the government's spending on green initiatives to ensure sustainable consumption and production patterns (Goal 12).