THE CROSS-CULTURAL COMMUNICATION PATHWAYS AND STRATEGIES OF BLACK MYTH WUKONG FROM A HIGHLOW-CONTEXT CULTURAL PERSPECTIVE

Against the backdrop of digital technologies driving the deepening globalization of culture, video games have emerged as a critical medium for the international dissemination of high-context cultures. This study employs Edward T. Hall’s high/low-context cultural theory to analyze the cross-cultural communication practices of Black Myth Wukong , a Chinese AAA action role-playing game based on the classic literary work Journey to the West. Through textual analysis and case studies, the research reveals that the game achieves adaptive transformation of the classic narrative from high-context culture to low-context markets via strategies such as "explicit metaphorization" and "semiotic translation." This provides a three-dimensional pathway—"technological empowerment, cultural translation, and audience empathy"—for the digital dissemination of Chinese culture. The study expands the explanatory boundaries of Hall’s theory in digital media contexts and offers theoretical insights for innovating China’s international cultural communication strategies.