Factors Affecting the Business Performance: A Case Study of Toan Thang Company Limited

The potential for success of any organization depends significantly on its business performance, which in turn affects its growth and environmental behavior. Management and stakeholders can benefit greatly from understanding the factors that influence business success, especially in highly competitive markets. Toan Thang Company Limited is the subject of this study, which aims to identify and examine the key variables that influence the performance of small and medium-sized enterprises. For more than ten years, Toan Thang Company Limited has been operating, consistently maintaining its leading position in Hai Duong's market share in the automobile business. Even with a significant market share, the company continues to face several obstacles that may affect its performance. Using a descriptive research method, the study examines the variables that influence the performance of the company. Employee surveys were used to collect data from businesses in the same segment. We also gathered secondary data from annual reports and other research projects. The data were processed through Statistical Package for Social Sciences (SPSS) 20.0 software and analyzed using descriptive statistics, with frequency tables employed for clarity. The findings demonstrated a strong correlation between independent variables include marketing competence (MAC), financial competence (FC), management competence (MC), quality of products and services (QP), and information technology (IT) on business performance. Additionally, factors such as access to government support policies, the education level of enterprise owners, enterprise scale, social relationships of enterprises, and revenue growth rate were found to significantly affect business performance. To maintain economic stability, the report recommends that financial sector players sustain a large customer base and promote healthy competition. Scholars and other stakeholders will find these findings interesting, which will support economic stability.