Strategic vigilance and its role in competitive advantage in the Jordanian banking sector

The study examined how strategic vigilance affects competitive advantage in Jordanian banking. This relationship was examined to determine if demographic variables (Gender, Age, Education, Work experience, Job position) affect respondents' assessments of strategic vigilance and competitive advantage. A random sample of managers (n=300), which is about 30% of the whole data set, was selected for evaluation. The target group received 300 questionnaires, but only 280 participated in this research. The questionnaire was used for data collection, and its validity and reliability were also tested. Descriptive analysis was used for the research, and the researcher analyzed the data using SPSS software.The study found that strategic vigilance dimensions have a significant positive correlation with competitive advantage variables and an effect on competitive advantage, suggesting that banks with higher strategic vigilance dimensions have more competitive advantage.The study advises Jordanian banks, especially those without a vigilant cell, to create one with a professional and trained workforce to collect information from their internal and external environments and the necessary material and human capabilities to monitor the banks' perimeter and follow all its changes, which will improve the company's competitive advantage.