DIGITAL NARRATIVE AND TOURISM VALUE SYMBIOSIS OF ZHEJIANG EAST TANG POETRY ROAD: A CROSS-CULTURAL PERSPECTIVE

In the context of accelerating globalization, the international dissemination of high-context cultural heritage faces persistent challenges, including cultural discount and semiotic misinterpretation. This study explores the Zhedong Tang Poetry Road—a quintessential embodiment of Tang Dynasty literary and philosophical traditions—as a case to examine how digital technologies, such as digital twins, generative AI (AIGC), and blockchain, enable adaptive translation of cultural genes and foster symbiotic relationships between cultural preservation and tourism economies. Through a mixed-methods framework integrating digital ethnography, computational text analysis, and neuroaesthetic experiments, the research validates that multimodal narratives (e.g., LiDAR-scanned landscapes, AR-enhanced poetry) significantly enhance cross-cultural empathy, evidenced by a 35% increase in θ-wave activation and a 41.2% rise in cultural identity scores. Economically, blockchain-driven models, including NFT-based IP monetization and smart contracts, demonstrate an 18% growth in international tourist spending and a 15% increase in derivative revenues. Theoretically, the study advances a "Three-Phase Cultural Meme Translation Model" and a "STEAM Synergy Framework," offering scalable strategies for globalizing high-context heritage while addressing technological and ethical constraints. These findings provide actionable insights for bridging cultural depth with global accessibility, supporting rural revitalization, and advancing sustainable tourism ecosystems.