A Survey on Leveraging GIS and Location Intelligence for Business Expansion

This survey explores the role of Geographic Information Systems (GIS) and location intelligence in optimizing industrial and food business expansion. While GIS has been widely used for site selection, challenges remain in integrating multi-objective criteria, real-time constraints, and dynamic market factors. This paper reviews existing methodologies, highlighting key GIS applications in demographic analysis, competitor mapping, and infrastructure assessment. By synthesizing recent advancements, this survey provides insights into how GIS-driven decision-making enhances market penetration, profitability, and operational efficiency.

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Publication Details

Published
2025-04-18
DOI
https://doi.org/10.38124/ijisrt/25mar2003
Primary Topic
Data Mining Algorithms and Applications
Type
article
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A Survey on Leveraging GIS and Location Intelligence for Business Expansion

Ankita Singhal, Aditya Deshmukh, M. Z. Mehta, Ketaki Katre et al.
Data Mining Algorithms and Applications
article

A Survey on Leveraging GIS and Location Intelligence for Business Expansion

Ankita Singhal, Aditya Deshmukh, M. Z. Mehta, Ketaki Katre, Dinesh Rathod, Tanisha Adhav
article en

Abstract

This survey explores the role of Geographic Information Systems (GIS) and location intelligence in optimizing industrial and food business expansion. While GIS has been widely used for site selection, challenges remain in integrating multi-objective criteria, real-time constraints, and dynamic market factors. This paper reviews existing methodologies, highlighting key GIS applications in demographic analysis, competitor mapping, and infrastructure assessment. By synthesizing recent advancements, this survey provides insights into how GIS-driven decision-making enhances market penetration, profitability, and operational efficiency.

Openalex Percentile: Top 90%
Data Mining Algorithms and Applications
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A Survey on Leveraging GIS and Location Intelligence for Business Expansion — Ankita Singhal, Aditya Deshmukh, et al. · (2025) | TGRS Research Map | TGRS