The Impact of Generative AI on Content Marketing

In the contemporary marketing landscape, visually engaging content has become indispensable. With the proliferation of communication devices and advancements in visual technology, companies are increasingly prioritizing visual materials. Simultaneously, artificial intelligence (AI) is emerging as a transformative force. Fusing visual content with AI is crucial for attracting and retaining customers; neglecting this integration in marketing strategies can lead to reduced market share.

Authors

Publication Details

Journal
Saudi Journal of Economics and Finance
Published
2025-04-15
DOI
https://doi.org/10.36348/sjef.2025.v09i04.006
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of Generative AI on Content Marketing

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Saudi Journal of Economics and Finance
Big Data and Business Intelligence
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The Impact of Generative AI on Content Marketing

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article en

Abstract

In the contemporary marketing landscape, visually engaging content has become indispensable. With the proliferation of communication devices and advancements in visual technology, companies are increasingly prioritizing visual materials. Simultaneously, artificial intelligence (AI) is emerging as a transformative force. Fusing visual content with AI is crucial for attracting and retaining customers; neglecting this integration in marketing strategies can lead to reduced market share.

Saudi Journal of Economics and FinanceVol. 9(04)
Openalex Percentile: Top 88%
Big Data and Business Intelligence
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