Research on the Synergistic Development Mechanism of County Rich Industry and Rural E-Commerce

本文基于2025年中央一号文件“着力壮大县域富民产业，拓宽农民增收渠道”的政策导向，聚焦县域富民产业与农村电商协同发展的内在逻辑与实践路径。研究发现，县域作为城乡融合发展的关键载体，其富民产业与农村电商的协同机制需依据县域富民产业的特征，围绕品牌化、渠道整合、价值链延伸展开，通过构建政府–企业–农户三方协作机制以及整合电商驱动的县域产业“全链条”路径，实现农民增收与乡村振兴目标。This paper focuses on the internal logic and practical path of the synergistic development of county rich industry and rural e-commerce based on the policy orientation of the No.1 document of the Central Government in 2025, which is “focusing on the growth of county rich industry and broadening the channels for farmers to increase their income”. Research has found that counties, as pivotal hubs for urban-rural integrated development, require a synergistic mechanism between rich industry and rural e-commerce. This mechanism should be tailored to the characteristics of county rich industry, focusing on brand development, channel integration, and value chain extension. By establishing a tripartite collaboration framework involving the government, enterprises, and farmers, along with creating an e-commerce-driven “full-chain” approach for county industries, the goals of increasing farmers’ incomes and rural revitalization can be achieved.