Analysis of the Digital Divide Issues Faced by the Elderly in the E-Commerce Era and Strategies for Bridging It

电商时代改变了人们的生活方式，但在这股数字化浪潮中老年群体却面临着数字鸿沟问题。本文聚焦于电商时代老年人面临的数字鸿沟问题，分析其在接触接入、使用操作、知识素养、社会心理以及市场产品等多层面的现状。从个人家庭、社会、政策法规等角度探讨成因，提出弥合路径建议，以助力老年人跨越数字鸿沟，融入电商时代，实现社会公平与和谐发展。The era of e-commerce has changed people’s lifestyles, but in this wave of digitalization, the elderly are facing the problem of digital divide. This paper focuses on the digital divide faced by the elderly in the era of e-commerce, and analyzes its current situation in terms of access, use and operation, knowledge literacy, psychosocial and market products. From the perspectives of individuals, families, society, policies and regulations, the causes are discussed, and suggestions for bridging paths are put forward to help the elderly cross the digital divide, integrate into the e-commerce era, and achieve social equity and harmonious development.