The Mediating Role of Differentiation Strategy in the Relationship between Green Innovation and Green Hotel Sustainable Performance

This research investigates the impact of green innovation on hotel sustainable performance. In addition, it explores the effect of green innovation on differentiation strategy and the impact of differentiation strategy on hotel sustainable performance. It also examines the mediation role of differentiation strategy in the relationship between green innovation and hotel sustainable performance in green star hotels in Egypt. Data was gathered via self-administrated questionnaire from 500 staff members in green star hotels. Data was analyzed by using Smart-PLS V. 4.0.8.7 and SPSS v.24. The findings confirmed the significant impact of the green innovation on differentiation strategy and hotel sustainable performance. Furthermore, this research addressed that differentiation strategy has a positive impact hotel sustainable performance. It also showed that the relationship between green innovation and hotel sustainable performance is partially mediated by differentiation strategy. The research's findings add to the body of literature by illuminating the ways in which green innovation and differentiation strategy can enhance hotel sustainable performance. In addition, this study offers practical implications that may help hotel's managers in adopting green innovation and differentiation strategy which in turn improve hotel sustainable performance.