A Deep Learning-Based Study on Predicting Changes in Data-Driven Opinion Dynamics in Social Media

Under the background of mediatized society, the fusion of reality and reality between the real world and cyberspace has made the role of social network public opinion more and more significant, and the occurrence of any major emergencies will trigger network public opinion. In this paper, the TF-IDF algorithm is used to extract the feature items of social media opinion data, synthesize them into text vectors and input them into the LDA topic model to mine the opinion topic words, and then combine the co-occurrence of the key topic words to draw the semantic maps of the opinion topic words on the web, so as to explore the dynamic evolution of the opinion topic words. The opinion text vectors are then used as inputs to extract the local features of the opinion text through CNN model, combine with BiLSTM model to obtain the global features and temporal information of the opinion text, and realize the dynamic prediction of opinion sentiment through SoftMax classifier. Taking the Xin Guan epidemic event as an example, and divided into three phases: latent period, outbreak period and recession period, the number of public opinion comments on microblog platform during the outbreak period can reach 1942.59 comments/day, and the evolution of public opinion topic words in different public opinion phases are dominated by themes such as “epidemic”, “pneumonia” and so on. When the CNN-BiLSTM model is used to predict the public opinion sentiment dynamics, the prediction accuracy is between 95.84% and 97.56%. Through the effective use of deep learning technology, it can clarify the orientation of public opinion development driven by social media data and provide reliable data support for social media public opinion guidance.