How does tech-driven hospitality curriculum drive student satisfaction? Lessons from technical universities

Purpose Given that digital transformation has caused a rapid boom in various fields, new universities have accompanied this transformation by adopting them as technical universities. These universities contribute to human resources cable’s graduation of keeping up with tourism and hotel markets related to artificial intelligence apps. Accordingly, the existing paper highlights key drivers of student satisfaction at technical universities around hospitality curriculum content. Design/methodology/approach About 726 students at the third and fourth levels within tourism and hospitality colleges responded at Egyptian technical universities. Findings Self-confidence acquisition partially mediated the nexus between student satisfaction and curriculum content design quality, student–technology interaction and perceived curriculum. Moreover, university brand performance strengthened the positive nexus between self-confidence acquisition and satisfaction with techno-driven curricula. Originality/value According to the stimulus-organism-response (SOR) framework, universities may consider central elements that facilitate the effectiveness of curriculum-driven stimuli in enhancing self-confidence development and increasing student satisfaction with technology-driven curricula.