TERMINOLOGICAL FRAGMENTATION IN ARCHAEOLOGY OF CARPATHIAN BASIN: SEMANTICS, SEMIOTICS, AND SOCIOLINGUISTIC CHALLENGES

This article examines the issue of terminological fragmentation in the archaeology of the Carpathian Basin, arising from semantic and semiotic factors shaped by cultural and national perspectives. Examples of divergent terminology for the same archaeological cultures, such as the Trypillia–Cucuteni and Körös–Criș–Starčevo, are analyzed. It is established that terminological divergence poses significant challenges for cross-cultural academic communication and the epistemological unity of the discipline. Possible approaches to addressing these challenges are proposed, including collaborative terminology development, enhancing cross-cultural education, and utilizing technological solutions to accommodate diverse terminologies.