Impact of E-marketing System on Consumer Purchase Decision: A Study on daraz.com.bd

A focus on Daraz.com.bd in Bangladesh, this study seeks to understand how e-marketing influences customer purchase behavior. The goal is to have a better grasp of how online marketing affects consumer choices and happiness. This study provides valuable insights for the business regarding the changing landscape of electronic marketing and its consequences for corporate governance in the age of digitalization. This report presents a targeted analysis of the Bangladeshi market by analyzing the Daraz.com.bd, thereby offering a regionalized viewpoint on worldwide e-marketing trends. Although e-marketing has been widely used, there is a limited comprehension of its efficacy in shaping client choices. The lack of information in this area prevents organizations from effectively improving their strategy to increase customer satisfaction and drive sales. A descriptive study method is used, and a structured questionnaire to get first-hand information from 150 present and potential Daraz.com.bd customers. Because of limited time and resources convenience sampling technique is employed. The questionnaire use Likert scale to evaluate the efficacy of e-marketing elements. This Research shows word-of-mouth, order procedures, and timely delivery significantly influences consumer purchasing decisions on Daraz.com.bd, while image quality and payment process have moderate and negligible effects. The study's validity is restricted by a small sample size and the use of convenience sampling, potentially impacting the capacity to apply the findings to a broader population. It is advisable to do more research with a broader range of participants and in various settings in order to confirm and build upon these findings.