User Experience Evaluation of Sean Parfume's Mobile Apps using User Experience Questionnaire (UEQ)

Perfume is a fragrance producer that combines natural ingredients used to produce fragrant odors and is usually used to increase self-confidence through the fragrant body produced from the smell of perfume fragrances. Perfume is currently a symbol for creating a distinctive odor from each user's personality, and it is very common to be used by teenagers to adults, and women and men for daily activities. Sean Parfume was created as a product that stands in the beauty industry by presenting parfume products that take advantage of opportunities due to the increasing awareness and also public interest in body fragrances. Sean Parfume business will create mobile apps or e-commerce for business processes and implementation of business activities. Mobile apps from Sean Parfume business can be used by everyone to buy products and find out complete information related to Sean Parfume products. Sean Parfume will use User Experience Questionnaire to determine the feasibility of Mobile Apps. User experience Questionnaire (UEQ) is a technique that can be used to assess and test how much the application from Sean Parfume can meet user expectations based on user experience dimensions before it can actually be operated by users or consumers. Based on the results of the user experience questionnaire filled out by Sean Parfume users, Sean Parfume Mobile Apps are considered to have met the needs and expectations of users from various aspects, ranging from attractiveness, perspicuity, efficiency, accuracy, stimulation, and novelty.