Study on Green Consumerism towards Sustainable Development

Aim: The current study deals with knowledge, awareness and gain in knowledge towards sustainable development by rural households. Methodology: The data was collected for the present study by using self developed interview schedules through snowball techniques and assess pre and post exposure on green consumerism towards sustainable development in Hisar and Bhiwani districts of Haryana state of India. From each districts, 75 respondents were selected for the study making a sample size of 150 respondents from both districts. Results: From both the district highest knowledge was found in Hisar respondents in post exposure stage regarding eco friendly agricultural practices, household practices, eco friendly food and clothing practices after dissemination of multimedia regarding green consumerism. Interpretation: The data showed that age, education, family income, socio economic status of the family and family education status had positive correlation with gain in knowledge.