Developing A Model of The Relationship Between Organizational Culture, Digital Technologies, And Job Performance for A South African Energy Utility

This article aims to develop a model of the relationship between organizational culture (OC), the use of digital technologies (DTs), and employee job performance (EJP) for use by South African energy utility. A quantitative research design was adopted, and a closed-ended questionnaire was employed to collect data from the South African energy utility. A partial least squares structural equation modeling (PLS-SEM) was utilized to analyze the data. The findings revealed a nexus between OC, the use of DTs, and EJP. OC was found to be a chief predictor of the effective use of DTs and EJP. Moreover, the use of DTs was found to significantly impact EJP. Further, the use of DTs complementarily mediated the relationship between OC and EJP. The research presents a unique nexus model, which underlines the importance of OC, the use of DTs, and EJP for the South African energy utility to realize the benefits of digital transformation initiatives.