Research on the Practical Paths of Empowering Precise Ideological and Political Education in Universities with Big Data

数字化转型背景下，大数据技术为高校精准思政带来机遇与挑战。研究从主体性重构、方法论革新与内容生态建设三个维度，探讨技术赋能路径。针对教育主体的技术依赖与异化风险、数据主义与教育复杂性的适配矛盾、智能推送对价值观传导的稀释效应，提出构建“技术增强型”主体能力模型、“教育机理适配”技术框架及“价值引领型”内容体系。大数据赋能精准思政需以教育规律为核心，通过人机协同与动态平衡机制，推动技术应用从工具适配转向价值融合，为新时代思政教育创新提供理论与实践启示。In the context of digital transformation, big data technology brings both opportunities and challenges to precise ideological and political education in universities. This research explores the paths of technology empowerment from three dimensions: the reconstruction of subjectivity, the innovation of methodology, and the construction of content ecology. In response to the risks of technology dependence and alienation among educators, the adaptability contradiction between dataism and the complexity of education, and the diluting effect of intelligent push on the transmission of values, this paper proposes the construction of a “technology—enhanced” subject ability model, a “technology framework adaptable to educational mechanisms”, and a “value—leading” content system. For big data to empower precise ideological and political education, the laws of education should be at the core. Through the mechanism of human-machine collaboration and dynamic balance, the application of technology should shift from tool adaptation to value integration, providing theoretical and practical inspiration for the innovation of ideological and political education in the new era.