Vocabulary selection methods of Chinese language in solar panel branding and promotion

Abstract In recent days, solar energy has achieved tremendous growth and technological developments that result in reduced cost requirements and increased power quality. Marketing such renewable products, branding and promotion is important because the customers are attracted through these branding names. Vocabulary selection of energy products for branding and promotion empowers the attention of customers and hence the selection of brand names is considered as the initial step in the marketing field. The visual attention of the data is extracted by the eye tracker. So, in this research work, vocabulary selection methods for solar panel branding and promotion in the Chinese language are analyzed. The awareness programs conducted by the Chinese government for the branding and promotion of solar panels are discussed. In addition, vocabulary selection methods with their requirements for branding are analyzed. Eye tracking-based vocabulary selection method is briefly discussed and the measures used for branding and promoting solar panels are also elucidated. After, vocabulary building is accomplished in the second stage through eye tracking-based vocabulary selection. The performance analysis is carried out in terms of correlation, Jaccard, cosine similarity and word error rate. The correlation between the eye tracking-based vocabulary selectionsis the same as that of the user feedback-based vocabulary selection. The selected vocabulary learning method could accomplish user satisfaction and perception in terms of various performance measures.