CROSS-CULTURAL POETICS AND DIGITAL EMPOWERMENT NARRATIVE RECONSTRUCTION AND INTERNATIONAL COMMUNICATION OF THE ZHEJIANG EAST TANG POETRY ROAD IN CULTURAL TOURISM INTEGRATION

Amid the integration of globalization and digital technologies, the international dissemination of high-context cultural heritage faces dual challenges of cultural discount and experiential disembedding. This study, centered on the Zhejiang East Tang Poetry Road, proposes the SPACE Synergistic Model (Symbolic Translation, Participatory Immersion, Academic-Industry Collaboration, Cultural Economy, Ethical Localization), integrating semiotics, neuroaesthetics, and blockchain to explore cross-cultural poetic translation and digitally empowered cultural tourism integration. Mixed-methods research reveals: (1) multimodal symbolic translation (e.g., AR tactile narratives) adapts to low-context audiences’ cognition; (2) immersive scenarios enhance cultural identity by activating θ waves (35% intensity increase, p < 0.001); (3) NFT economic loops synergize with the Cultural Fidelity Index (CFI) to achieve cultural-economic symbiosis. Case studies demonstrate that technology-driven narrative reconstruction increases tourist dwell time by 120%, yet necessitates caution against technological misuse. This research provides an interdisciplinary paradigm for digitizing high-context heritage, propelling innovation in cultural tourism, and contributing theoretical-practical insights to the global dissemination of Chinese culture.