Buying habits and awareness level regarding food adulteration among urban homemakers

Food adulteration remains a persistent and pervasive problem, especially in developing countries where regulatory frameworks may be weaker or enforcement may be inadequate. However, women can play pivotal role in managing food safety within households. Hence present study was conducted to study the food buying habits and level of awareness regarding food adulteration among urban home makers. Data was collected on socio-economic status, food buying habits and awareness level of home makers through a pre-developed questionnaire. Results revealed that price and quality were the primary criteria for purchasing food items. About 50 per cent home makers were influenced by the advertisements whereas, 43% respondents read the details mentioned in packing. Majority of respondents were aware that food products can be adulterated. Although, most of the respondents were not aware of the authentic methods of detecting adulteration and certification marks ensuring food quality, which indicate a significant gap in knowledge and awareness level. Imparting consumer education to the homemakers regarding food adulteration, standard marks, and consumer’s rights and responsibilities can act as powerful tool to improve the buying habits and level of food safety awareness.